Greenroom

Running a Successful Restaurant in 10 Steps



How you ever wondered why the idea of owning and running a restaurant is so appealing to so many people? Would successfully running a restaurant be the best proof of their business skills? Maybe people just like the idea of being labelled as a “restaurateur” and having a team of professional chefs who can make amazing food.

However, owning and running a restaurant is not as easy as it might sound, especially if you want to make it eco-friendly as well. With that in mind, here are 10 steps to making your dream of having a successful restaurant come true.

The Start

1. Take Care Of The Details

Before starting a restaurant, you should deal with the basics, like the name, menu, and overall concept of your future restaurant. The details are extremely important, and they shouldn’t be just witty or appealing – they should tell a story. Everything from the colour palette and theme to lighting and table linen should be chosen for a reason.

2. The Suppliers And Equipment

When deciding on these details, don’t just think about the price; the quality is just as important. Starting off right can save you both money and time, so think about eco-friendly kitchen mats, cloth roller towel dispensers, kitchen hardware and all the other tools you might need.

3. The Employees

Your chef is the heart of your restaurant, so it’s essential to find the right one. However, you should also do your best to hire the staff that fulfills your requirements. Another thing you should think about is uniforms, since they will make your restaurant look more professional, which will be greatly appreciated by the customers.

4. The Financing

Not spending too much money at the very beginning is essential for the overall success of your restaurant. Of course, the quality should still be the most important aspect, but keep the prices in mind if you want your investments to pay off.

The Running

5. Stay In Control

Running a restaurant is not easy, so you might find these few Restaurant Doctor’s tips useful:

  • Cost Effectiveness (prioritise spending)
  • Control (take a hands-on approach)
  • Creativity (don’t be afraid to try new things)
  • Cleanliness (instil the right routine from the beginning)
  • Customer Service (happy customers are the ones who will return)

6. Keep Your Kitchen Running Smoothly

One of the most famous chefs of today, Gordon Ramsey, said that “chefs and their brigade have become today’s theatre and in many cases are taking to the actors’ stage like seasoned professionals,” so make sure your kitchen is functioning like a well-oiled machine.

7. Set The Prices

Getting this step right can mean a lot in terms of attracting customers. It’s okay to offer special deals, but if the prices are too high, there won’t be many diners who can afford to eat there. On the other hand, if the prices are too low, people might think there’s something wrong with the food, so it’s important to find the balance.

The Promotion

8. Think About The Marketing

Making your restaurant successful requires a lot of promotions and marketing. There are many techniques that can help you reach your goal, but the best way to do so is to focus on the local community and decide on the target demographic.

9. The Importance Of Being Green

The mainstream diners prefer restaurants and food that are eco-friendly. They want to know that the place they chose does not harm the environment, so making sure your restaurant abides by the environmental laws might determine the success of it.

10. Leave A Good Impression

You want your customers to remember your restaurant and spread the word about it, so you need to give them something positive to talk about. This is especially important since in the modern world, with all the social networks available, words spread much faster.

Of course, these are just a few things to consider if you want to ensure the success of your restaurant. Also, don’t hesitate to ask for help and take advice from those who’ve been there before and understand the struggles of owning and running a restaurant.

Clean And Bright Restaurant

The first impression lasts, especially if you are running a restaurant. There’s nothing in a restaurant more re-assuring to a patron than how clean, fresh and bright the white table linens are. With clean looking tables it will totally set the mood and image of your whole establishment.

If you want to have an easy and economical way to revitalise your restaurant, Alsco is here to help you. Call us now, our friendly representative is waiting.


Photo courtesy of Wikimedia Commons by ChildofMidnight